Aaron Naparstek

» Friday, March 31, 2006

You're Hired!

In conjuntion with Donald Trump's "The Apprentice," Chevy is running a promotion in which you to make your own television commercial for the Tahoe SUV. Man, I've been wanting to do this for ages.

People are creating some pretty good ones. Like this one, this one and this one too.

While I'm happy that the folks at Chevy have given culture-jammers the opportunity to screw with their brand, this ad campaign strikes me as yet another prime example of the automobile industry's total, utter cluelessness. Didn't it occur to anyone at headquarters or the ad agency that this promotion would result in widespread and heavily publicized mockery of their latest Planet Wrecker?

Check out the subvertisements before Chevy takes them down. I'm fixing to make my own later today.

See Climate Change Action for more subverts.
And yet more here at Left Behinds.

9:04 AM | Link |

Comments

Re: "Didn't it occur to anyone at headquarters or the ad agency that this promotion would result in widespread and heavily publicized mockery of their latest Planet Wrecker?"

Even "bad publicity" is good publicity.

Posted by

AD @ 3/31/2006 1:17 PM | Link

Yeah, I'm sure that the Chevy folks will say that, AD. I'm going to ask a couple of advertising friends about this one. I tend to believe that the folks at GM are so utterly divorced from what is going on in the world today that it just never even occurred to them that THOUSANDS of people would use this site to create and distribute ads devoted to demolishing their brand. I just can't believe that they'd be happy about this.

Posted by

Ar2thelow aka arlo @ 3/31/2006 8:29 PM | Link

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